How to successfully manage multiple websites with Sitecore?

If you manage a business with multiple websites, you might have a few questions that hinder your organization’s productivity. Some of the questions include:

• How can I ensure consistent branding and messaging across all my websites?
• What is the most efficient way to manage content creation, updates and maintenance across multiple websites?
• How can I personalize and target content for different audiences on each website?
• What strategies can I implement to optimize each website’s performance and drive engagement?
• What measures can I take to ensure security and compliance across all my websites?
• Are there tools or technologies available to simplify multiple website management and reduce workload?

Answering these questions is essential for business owners. It is important to develop effective strategies, optimize resources and ensure a seamless experience across their multiple websites. It is recommended to leverage a robust content management system (CMS) like Sitecore. Manage multiple websites with Sitecore as it offers features specifically designed to address these concerns.

Key challenges in multiple website management and how Sitecore addresses them

Challenge 1:

Ensuring consistent branding and messaging across multiple websites can be challenging. This leads to brand dilution and confusion among users.

Solution:

With Sitecore’s centralized content management, you can maintain consistent branding and messaging across all websites. Shared content and assets can be created and reused. This ensures brand consistency and reduces duplication of effort.

Challenge 2:

Managing multiple websites separately can be time-consuming and resource intensive. It requires duplicate efforts for content creation, updates and maintenance.

Solution:

Sitecore’s multisite architecture enables you to manage multiple websites within a single CMS instance. This streamlines digital content creation. Content can be shared across websites, reducing duplication and ensuring efficient management.

Challenge 3:

Tailoring content and experiences for specific audiences on each website can be challenging without a robust personalization system.

Solution:

Sitecore offers powerful personalization and targeting capabilities. You can create personalized content based on user behavior, demographics, or other criteria. This enables you to deliver relevant experiences to each website’s target audience, enhancing engagement and conversion rates.

Challenge 4:

Gaining insights into the performance of multiple websites and tracking visitor behavior separately can be complex and time-consuming.

Solution:

Sitecore incorporates advanced analytics and reporting features. You can track visitor behavior, measure engagement and analyze conversion rates for each website individually. This data-driven approach helps optimize content and make informed decisions to improve website performance.

Challenge 5:

Coordinating content creation and updates across multiple websites among different team members can lead to miscommunication and delays.

Solution:

Sitecore offers robust workflow and collaboration tools. Content creators can define approval workflows, assign tasks and manage the content production process efficiently. This streamlines collaboration, improves communication and ensures smooth coordination among team members working on different websites.

Challenge 6:

Scaling and expanding multiple websites to accommodate business growth while maintaining performance and user experience can be challenging.

Solution:

Sitecore’s multisite architecture is highly scalable. This allows you to easily add new websites or expand existing ones. It provides the flexibility to grow and adapt without compromising performance, ensuring a seamless experience for users.

Challenge 7:

With traditional website management approaches, ensuring consistent branding and design elements across multiple websites can be a daunting task. Each website may require separate configurations, layouts, themes, and content structures, leading to a fragmented user experience and branding inconsistencies.

Solution:

Sitecore Experience Accelerator (SXA) provides a centralized platform for managing multiple websites. It offers a range of features specifically designed to streamline the process of maintaining consistent branding and design across all sites.

Apart from these, here are a few reasons why you should choose Sitecore development services.

How does SXA Site Manager help you manage multiple websites efficiently?

SXA supports parallel work between the development team, designers and content creators. This accelerates website production and streamlines workflow. Here’s how SXA facilitates collaboration and speeds up website production:

Reusable components and templates

SXA provides a library of reusable components and templates that can be shared across multiple websites. Developers can create these components and templates, which encompass design elements, functionality and content structures. Designers and content creators can then leverage these pre-built components to assemble and populate pages. This reduces the time and effort required for custom Sitecore development and content creation.

Sitecore customer, Co-operators, an insurance firm in Canada, was able to reduce their content creation costs by 40%. The company reused their content across sites and leveraging custom controls, integrated backend systems, workflows and page editors

Creative Exchange

SXA’s Creative Exchange feature enables seamless collaboration between designers and developers. Designers can create designs using popular design tools such as Adobe Photoshop or Sketch and export them as assets.

Developers can then import these assets into SXA, making it easy to implement designs across multiple websites. This collaborative process eliminates the need for extensive back-and-forth communication and speeds up the implementation of the desired design.

Page composition

SXA offers a drag-and-drop interface for page composition. This allows content creators to arrange and configure components on the page without relying on developers. This empowers content creators to have more control over the website layout and structure.

This also reduces the dependency on developers to make changes and updates. It also speeds up the content creation process and enables content creators to work in parallel with developers.

Standardized design and branding

SXA’s reusable components and design assets ensure consistency in design and branding across multiple websites. Developers can create standardized components and styles that adhere to brand guidelines. These can be easily applied to all websites within the SXA environment. This consistency eliminates the need for custom development for each website and speeds up the website production process.

Content sharing and localization

SXA’s content sharing capabilities allow content creators to reuse content across multiple websites. They can create content once and distribute it to relevant pages across different websites. This reduces efforts and ensures consistent messaging. Additionally, SXA’s integration with Sitecore’s language and localization features simplifies translating content for multiple sites. This, in turn, speeds up the content creation and localization process.

Renowned companies that are managing multiple websites with Sitecore

Volvo

Volvo, the automotive manufacturer, has utilized Sitecore to manage multiple websites across different regions. They use Sitecore to deliver personalized content and engage with their global audience effectively. This resulted in a 31% increase in their web traffic.

Insignia

Insignia Financial implemented Sitecore to enhance customer experiences across all touchpoints. The flexible and scalable nature of Sitecore enabled the company to streamline its digital marketing efforts and improve campaign effectiveness. Insignia Financial reported a 50% increase in website engagement and a 40% increase in customer satisfaction.

UK Charity

A UK-based charity uses Sitecore’s Digital Experience Platform (XP), SXA, and Experience Database (xDB). They also leverage Sitecore Managed Cloud deployments on Microsoft Azure. Sitecore’s SXA multisite feature simplifies information architecture and allows audience-specific content to be linked across sites. This improves the user experience for both content editors and website visitors.

After implementing Sitecore’s digital experience platform, the charity witnessed a 30% increase in website engagement.

Effectively manage multiple websites with Sitecore!

For multi-domain organizations, Sitecore is an ideal CMS choice due to its robust features and multisite architecture. It provides the following features:

• Centralized content management
• Shared content and assets
• Personalization capabilities
• Language and localization support
• Analytics and reporting
• Workflow and collaboration tools

Sitecore empowers organizations to efficiently manage and maintain multiple websites. The benefits of Sitecore’s multisite architecture make it an excellent CMS solution for multi-domain organizations.

Partnering with Softweb Solutions, a trusted provider of Sitecore services, further enhances the management process. Together, Sitecore and Softweb Solutions empower organizations to achieve the following benefits:

• Content consistency
• Personalization
• Scalability

Don’t miss out on effectively managing your online presence. It is time to engage your target audiences and driving business growth in the fiercely competitive digital landscape! Contact our expert Sitecore CMS developers to leverage our Sitecore development services and gain the edge you need.