Online shopping has been trending for quite a few years now. It is convenient, hassle-free, saves time, saves travel, gives more variety to choose from and a lot more. This scenario has led to a high rise in the number of online shoppers which is increasing every day. Every business across the globe today needs to establish an online store to sell their products and services and increase their customer outreach.
There are various e-commerce web design and development solutions in the market that make e-commerce website development easy.
Among those, the most trending platform is Magento. It is an open-source technology that provides important features like shopping carts, integrated payment options, multi-layer navigation and more. Magento’s e-commerce development services can help you to build an e-commerce website that reflects your brand and results in higher engagement.
Let’s explore some features of Magento that make it a top choice for your e-commerce website
Customer personalization
With Magento personalization, you can create tailored shopping experiences for your customers. This shows products, services, promotions and pricing to customers based on their location, gender, purchase history, total purchase value, wish list items, etc. It also gives you the facility to target unknown visitors on your website according to their browsing history and items in the cart.
Rule-based product settings
Magento enables you to set automated rules to determine the products for up-selling, cross-selling and the ones that you must present for each customer segment. It is easy to administer these rules via a condition-based tool. You can also target product suggestions to increase sales easily.
Content management
With Magento, it becomes easy to create, preview and schedule updates on your own. You can preview all changes and ensure a seamless experience for your customers. This increases sales and productivity. You can also preview all changes by date or store if you have multiple stores.
Elasticsearch
Magento is integrated with Elasticsearch technology. So, building your e-commerce website using Magento helps you to efficiently handle large catalogs and scale the search capacity of your site depending on the flow of queries. Elasticsearch provides suggestions to a customer when they type anything in the search box. It also helps them with spelling suggestions for any typing errors or spelling mistakes. This improves relevancy and increases sales.
Responsiveness
When you build a responsive website using Magento, it becomes convenient for your customers to browse on any device, regardless of screen size. Its responsive theme easily adjusts the display of menus, images and other features on the screen, whether it is a desktop, laptop, iPad, iPhone, tablet, or smartphone.
Integrated B2B functionality
Businesses need constant development to progress. Magento e-commerce platform helps you to develop your website to provide a great business-buyer experience. This in turn enhances customer loyalty, minimizes costs and drives better growth. B2B must create a company account which is easily possible with Magento. Magento also helps businesses to:
- Set up several buyers and use Magento tools to define their definite roles
- Create custom catalogs and price lists
- Provide a hassle-free buying experience
- Offer streamlined requests for quote workflow
Magento not only helps businesses to easily drive repeat purchases, but it also helps them to earn longstanding customer loyalty.
Efficient admin experience
You get numerous amazing features with Magento. One of them is its admin function. You can work efficiently with an intuitive user interface with a dashboard to monitor your business conveniently. It gives you easy access to sales, order, search terms and most-selling product data.
E-retail sales accounted for 14% of all retail sales around the globe and these figures are expected to keep growing and reach 22% by 2023.– Statista
Technical support
One of the most important facilities that Magento gives you is technical support. It is available round the clock to resolve any arising technical issues as fast as possible. You also get a devoted account manager to help you with the right resources and get the maximum advantage out of your Magento platform.
Advanced reporting
Magento e-commerce store has a built-in reporting system. This system helps you to easily monitor several areas like the purchase of a product, its demand, customer’s approach and the level of their satisfaction based on their responses and feedback. You can analyze the data collected by the system to understand customer behavior to make important decisions for business improvement.
Additional plugins
Even though Magento is equipped with several features, it gives you the facility to extend it with plugins. Your customers can use these plugins to customize Magento as per their requirements and provide them with an improved shopping experience.
Conclusion
Considering the high level of competition in the retail industry today, businesses need an e-commerce platform that empowers them to stay ahead of the competition. Apart from the features mentioned above, Magento has a lot more to offer like return management approval, pricing and promotions, better catalog management, customizable CMS, etc.
Magento’s growth and popularity have already made it the top choice for merchants, developers and customers. But it is also true that the success of an e-commerce website built on Magento lies in the successful Magento integration. Hence, it is always advisable to take help from a Magento development company.
Are you planning to build your e-commerce website? Have you considered Magento to build your online portal? For more information, get in touch with us.
