The entire idea of running a business revolves around caring for customers. Users no longer rely on phones or call centers to solve their queries. There are innovative ways like emails and in-app help features that allows consumers to address their problems. In today’s digital era, dynamic customer demands are fulfilled with technological advancements.
By leveraging modern technologies, it is possible to achieve a higher level of customer care. Robotic process automation (RPA) is one such technology that improves business processes efficiency and workforce productivity. By integrating RPA applications in customer service, enterprises can automate several routine tasks that are time-consuming and labor-intensive.
In this blog post, we will see some awesome advantages of utilizing robotic automation in customer service.
“The global robotic process automation (RPA) market size is expected to reach USD 3.97 billion by 2025”
– Grand View Research
Why RPA for customer service
Many leading organizations have already put RPA in practice. It is because the solution improves operational efficiency by automating repetitive tasks that are rule-based and use structured data. This approach is intuitive, and it speeds up the data integration process as well as workflows.
Implementing RPA to automate customer services can significantly reduce the time spent identifying customers and deliver better customer support with a single customer view. As a result, your customer service reps can fetch information faster and eliminate waiting times for your customers.
Here are some of the use cases of rpa in customer service:
Assist customer representatives
Integrate RPA to equip your chatbot to fulfill customer service requests instantly and become more transactional. Software bots can help agents to fetch customer data like demographics, previous purchases, or complaints. With RPA, you can also allow your chatbot to complete the customer’s request immediately rather than passing the interaction to a human agent. This use case can be leveraged by a multitude of industries.
Account creation
Manage your sign-in process by allowing RPA to access encrypted credentials securely. By using the power of robotic process automation, you can provide your customers with self-service option by granting access to a wide range of back-end applications to create their account. This use case can especially benefit banking, e-commerce, etc.
Improve data security
RPA implementation allows you to handle data safely and help to reduce errors, improve data quality, enforce consistency and compliance. In case of any fraud detection, rule-based software bots send notifications to inform about the transaction. Enhancing security by implementing RPA can help industries like banking, finance, insurance, retail and more.
Efficiently address customer queries
You can save significant time in understanding customer issues and resolving simple customer queries. RPA bots can access customer tickets and sort them based on the criticality. The bots can also answer to customers’ problems and reply with relevant solutions. If further assistance is required, the bot can transfer the information to a customer representative and they can contact the customer directly. Industries like tourism, travel, retail, manufacturing, etc., can leverage the advantages of this use case.
Automated customer refunds
You can use RPA solutions to automate the entire customer refund process and enhance customer experience. This solution allows customers in immediately receiving refunds for returned products or cancelled trips. A wide variety of sectors like FMCG, retail, hospitality, etc., can benefit from this use case.
Benefits of integrating RPA for customer services
Reduced costs
Achieving a reduced level of cost results in a greater level of efficiency and RPA is one of the best fits for cost savings. A customer service rep who uses a system powered by RPA can reduce average handle time (AHT) with customers and the processing costs.
Simplified desktops
Customer service reps often require dealing with numerous applications, switching from one to another, or even copying the same information between several systems. Customer service automation with RPA can best assist your agent by preloading the customer context and pull necessary information from various applications as and when required.
Robotic Process Automation Consultation
Robotic Process Automation (RPA) is the solution as it can be undoubtedly applied across multiple sectors to automate various processes and save tremendous time and efforts.
Improved processes
Using RPA will not only reduce errors and create efficiency but also improve process predictability, enforce compliance and adhere to regulations. Basically, it can ensure a smooth recording of all modifications in your system. Apart from that, process automation robots continuously work to perform checks in the background to keep your workflows updated.
Better experiences
At times agents spend a lot of time searching and tracking customer information through several systems. RPA can handle this task by quickly looking up the process to help agents in reducing lead times and in offering better support experiences.
Easy deployment
Deploying an RPA solution is like a new layer over your existing infrastructure that will maximize its value. It is quick and easy to implement RPA and enterprises are not required to mobilize resources. Additionally, there is no need to remove or replace the assets already in place.
Take away
RPA is a game-changer for businesses to bridge the gap between customer support and service operations. Enterprises that face a high volume of customer-facing tasks must adopt robotic automation to speed up systems. This technology has a huge positive impact, so enterprises can stay assured of achieving a good ROI. Bring your RPA related queries to us and our experts will consult with you on how to get started.
