Know how Magento streamlined IND’s website experience

Customer Background

For a decade, IND Distribution offers best-in-class aftermarket parts, accessories and customizations for luxury vehicles. Their accessories and customizations remarkably improve car performance and comfort. These car custom accessories include bumper scratch protectors, sunshades, interior lights, floor mats, and many more.

With the technological advancements in car accessories and customizations, and increasing digital acceleration, IND needed a website that enhances user experience and increases the conversion rate.

Challenges

IND’s customers were abandoning their shopping carts as the existing site’s navigation was complex. Hence, the company needed an easy-to-use website with efficient navigation and search extensions.

It was difficult for customers to search for their favorite items on IND’s previous website. This affected customer experience and conversion rate as well as added extra shopping time. Hence, integrating an easy search functionality was challenging while respecting the target audience.

Solutions

To guide customers efficiently on IND’s website, we added navigation features. These features upgraded IND’s customer experience and improved SERPs. A user-friendly filtering system increased conversion rates. It also helps users to remove irrelevant products from the result page. It thus enables preference customization and saves shopping time.

For better sorting and easy product finding, our Magento 2 developers added extensions. With that, IND’s customers can easily and quickly find out their preferred products via sorting out. Our multiple product filters facilitate easy product finding in the shortest time. This enhances user experience and affects the increasing conversion rate for IND’s webstore.

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