Customer Background
Glowtronics is a US-based company offering unique DJ accessories and apparel. Founded over 15 years ago, Glowtronics has grown into one of the leading suppliers of DJ and turntable slipmats worldwide. They are known for their dye sublimation printing. Their slipmats are printed using the latest technologies and the highest quality printing methods.
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Industry
Manufacturing
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Technologies / Platforms / Frameworks
WooCommerce, WordPress, PHP
Challenges
Glowtronics was looking for a complete overhaul of its online presence. They had been selling their products and growing sales in a very traditional fashion. Realizing that they could reach more buyers online, the company wanted to build a website and get started with e-commerce. So, Softweb Solutions helped them to create user-friendly platform that makes it easy for customers to to find all their products online.
Once the website was built, the primary challenge for our client was to upgrade the platform. As they integrated several plug-ins, there were no upgrades for the platform on which their website was built. Moreover, to cater to Glowtronics’ target audience, they wanted to upgrade the website and implement an updated version of the numerous plug-ins. The client also needed SEO support to fulfill their digital marketing needs.
Solutions
Web development
We created a multisite online storefront for the client that uses the WordPress platform and WooCommerce capabilities. We have designed the entire website with a digital-first approach, keeping e-commerce centricity in mind. We worked closely with the client to make sure that we developed and designed aesthetics that aligned with their wonderful products.
The website allows the client to input as many products as they like and as frequently onto the website. The website presents both products and the company in a simple, highly organized manner that makes shopping easy and generates sales. We have created a new dynamic digital presence that captured the Glowtronics’ tradition in a modern and compelling site, which includes:
- Customer design and print module to personalize slipmats and tapestry
- Marketplace plug-in configuration to manage vendors, vendor commission, etc.
- Online wholesale and reseller registration
- Customized website theme to showcase custom slipmat products, print-on-demand, featured products, client testimonials and sponsors
Maintenance
Once the client’s e-commerce website was up and running, we provided them with the required upgrades and are also helping them with maintenance. We have also integrated the required plug-ins, so the website scores high on the functionality quotient. Moreover, we regularly assist Glowtronics on an ad-hoc basis, adding a range of upgrades, new functions and integrations, including:
- Shipping gateway integration for FedX, UPS, USPS standard as well as the weight-based shipping option
- Payment gateway integration
- Multilingual website using Google Translator plug-in
- Three-tiered pricing in the back-end for the customer, wholesaler and reseller
We also provide continuous website support to the client, including WordPress updates, WooCommerce upgrades and other plug-in upgrades. Our ongoing support services combine routine maintenance and speed and performance enhancements with technical support.
Digital marketing
After launching the new site, our digital marketing team developed an online marketing strategy to drive resourceful traffic to the site. Our team put together a comprehensive plan to kick off online advertising with Google, Facebook and Instagram for the client. We provided them with the required SEO support for improved marketing and increased the website ranking on Google search. This has made the website rank in the top five on the front page of Google. We have helped the client to enhance their digital marketing through:
- Blog posts
- Forums
- Keyword listings
- Paid promotions
We have a very long working history with the team of Softweb Solutions. They are diligent, trustworthy and they have always taken care of every aspect of our website building. I completely trust them as a lifeline to our company. They have helped us grow tremendously over the years!
Ronnie McGheePresident, Glowtronics
Benefits
- Transparency and ease of navigation
- A fully manageable homepage
- Increased e-commerce conversion rate
- Clean and easy to use interface
- Improved user engagement and organic searches
- 20%
Growth in
sales - 40%
Rise in number of customers globally
- 50%
Better customer
outreach - 30%
Improvement in customer service
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