Customer Background
Our client is a major online retail company that offers a variety of products through its e-commerce platform. Their scalable and flexible system supports business of all size, from small traders to large enterprises. Over the years, the company has increased its affiliate marketing network, allowing bloggers and independent influencers to promote the sales of products and drives.
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Industry
Retail
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Technologies / Platforms / Frameworks
React Native, JavaScript, Firebase Analytics, Firebase Crashlytics, VS Code, Xcode for iOS, Android Studio for Android, Node.js
Challenges
- Limited integration: The associates struggled to join the company’s platform to reach user data, product catalogs and marketing templates.
- Lack of personalization tools: There were no options for affiliates to create customized profiles or personalized links to improve engagement.
- Lack of actionable insights: The lack of real-time business intelligence and analytics made it difficult for affiliates to optimize their marketing efforts.
- Inefficient contact management: Organizing leads and tracking outreach efforts were cumbersome and time-consuming.
- Cumbersome content sharing: Creating and distributing marketing materials was inefficient, reducing campaign effectiveness.
- No mobile accessibility: The absence of a mobile-friendly solution restricted affiliates from managing campaigns effectively while on the go.
Solutions
Softweb Solutions partnered with the customer to develop a dedicated mobile application using React Native to optimize affiliate marketing efforts.
Seamless e-commerce integration
The app is directly connected to the company’s platform, providing real-time access to user data, authentication, marketing template and product catalogs.
Personal marketing tools
Users can build customized profiles, generate personal affiliated links, and optimize outreach efforts.
Advanced analytics & insights
The app fetches business intelligence from the platform, helping affiliates make data-driven decisions.
Enhanced contact management
Affiliates can efficiently organize and track leads, streamlining outreach and follow-ups.
Instant content sharing
Application allows users to easily create, store and share marketing materials.
Mobile-friendly experience
A user-friendly mobile interface ensures that colleagues can manage campaigns anytime anywhere.
Benefits
- Increased engagement: Personalized profiles and tailored marketing links improve outreach effectiveness.
- Data-driven growth: Real-time insights and analytics enable affiliates to refine their strategies.
- Enhanced productivity: Integrated tools streamline content creation, contact management, and campaign execution.
- Scalability & flexibility: The solution accommodates businesses of all sizes and adapts to evolving needs.
- Mobile accessibility: Affiliates can work efficiently on the go, maximizing productivity.
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