Digital Marketing Executive

We are looking for a passionate digital marketing professional to join our growing marketing team.

Qualifications and Skills:

• Minimum 6+ Years of SEO & Google PPC
• MBA (Marketing) OR related fields with required experience.
• Well versed with technology industry and marketing experience for IT services.
• Analytical mindset, passionate for driving results via inbound marketing
• Proficiency in English Language – Reading, Writing and Communications.
• Other marketing avenues experience such as Email Marketing, content syndication and paid media promotion will be added advantage.

Roles and Responsibilities:

• Ideate and contribute to digital marketing strategy with digital marketing team.
• Carry out detail market research for US and EU regions to understand target audience, identify personas and pain points for the assigned IT services. 
• Drive organic traffic and generate qualified leads by using best practices and techniques with SEO (Search Engine Optimization) – on page and off page optimization.
• Own, Craft and execute PPC marketing campaigns for assigned segment to generate marketing leads.
• Co-develop email marketing campaigns, execute, monitor and measure them on regular basis to drive brand awareness as well as lead generation.
• Co-work with content team to create marketing assets and promotional items – Whitepaper, Infographics, Article, POVs, blog posts, success stories, case studies, videos etc.
• Collaborate with sales and technical teams as per need to frame appropriate marketing materials to influence targeted audience.
• Configure, monitor and generate custom reports with Google analytics and other analytical tools to capture metrics from multiple digital sources.