Digital transformation only matters if it works in the real world. That’s where we operate.

Viral Hirpara

President

Viral Hirpara is the president of Softweb Solutions, an Avnet company. His journey with the company spans nearly two decades, beginning as an engineer and advancing through progressive leadership roles before assuming the presidency in April 2023. He leads the organization with a steady focus on long-term value, operational rigor, and customer trust.

Viral’s engineering expertise, delivery discipline, and strategic thinking have been key to Softweb Solutions’ evolution from a custom software development firm to a data and AI-first company. This transformation brought 20-fold growth and reshaped how the company serves enterprise clients. His deep understanding of enterprise-level ecommerce, Salesforce, CRM platforms, and manufacturing systems has been central to this journey. He has led complex implementations that integrate these technologies to help clients modernize their operations and customer engagement.

Beyond driving business results, Viral shares his perspectives on AI adoption and technology strategy as a member of the Forbes Technology Council. He is committed to applying technology in ways that solve high-value challenges. His vision is clear: “To be the most trusted partner for enterprise clients in their data and AI journey, delivering innovative, secure, and scalable solutions that drive digital transformation.“

Pat LaRocca

Senior Vice President of Global Sales & Marketing

Pat LaRocca is vice president of sales and marketing at Softweb Solutions, an Avnet company. He drives global demand generation, market expansion, and enterprise client engagement. Pat brings decades of experience working with Fortune 500 technology leaders, a journey that turned his beard white and shaped his understanding of how large organizations make decisions.

Recently, he was a strategic enterprise director at Salesforce, developing strategic alliances and engaging multi-billion-dollar enterprise customers. Previously, he has also worked as a vice president of global digital engagement at Avnet. He drove digital transformation initiatives and expanded Avnet’s market presence. With such diverse experiences, Pat believes that people who are assertive and bring ideas to the table drive meaningful progress. Today, Pat leads a team of more than 60 sales and marketing professionals. He inspires each team member to take initiative, bring ideas forward, think with clear goals, and apply assertiveness to their work.

A seasoned sales professional and charismatic leader, Pat travels across the Americas, Europe, and APAC countries to meet ambitious prospects and focuses on what he has consistently prioritized throughout his career: building trust with clients and partners.

Kaushal Gandhi

Senior Vice President of Software Engineering

As a senior vice president and a part of Softweb Solutions for 20 years, Kaushal Gandhi (KG, as Softwebians call him) strives to constantly evolve Softweb Solutions’ pool of technical competencies. He focuses on ensuring the company is well prepared to meet evolving customer needs.

KG is known for his hands-on approach to problem-solving and his ability to turn complex technical challenges into actionable solutions. Amongst the 500 professionals in the company, KG is the one who uses a whiteboard the most. Whether it is about seeking new development or delivery solutions, or exercising continuous improvement ways beyond the textbook, he puts his imagination on the whiteboard and engages the team in innovative discussion. His expertise in building solutions for telecom and finance industries has shaped many of Softweb’s most critical client engagements. He understands what these industries need, from adhering to compliances to real-time processing, and has led teams to build systems that meet those expectations.

Challenging assumptions and leading by example define KG’s approach. He is known for his strength in planning, cross-team collaboration, and building engineering teams capable of solving any challenge. He leads the company’s software and engineering services with a passion for excellence that has become legendary within the organization.

Prasad Bhojak

Vice President of Global Sales

Prasad Bhojak leads Global Sales and Partners at Softweb Solutions, an Avnet company. He drives revenue growth, expands strategic partnerships, and scales the company’s market presence. Since joining in 2010, he has grown into a leadership role that now shapes the company’s go-to-market strategy for Cloud, Digital, and Data services. He also accelerates strategic supplier relationships with Amazon Web Services, Microsoft Azure, and Google Cloud Platform to strengthen Softweb’s market positioning and delivery capabilities. His focus is clear: build the partnerships and sales engines that translate technology investments into measurable business outcomes and lasting client value.

At the center of his leadership approach is a commitment to aligning sales strategy with each client’s technical environment, challenges, and business goals. By combining disciplined pipeline management, strong partner governance, mature go-to-market practices, and continuous market feedback, he ensures clients and partners realize tangible success through improved performance, cost efficiencies, and scalable growth. He anticipates market shifts and addresses competitive risks, keeping Softweb’s sales and partnership efforts aligned with technical and commercial priorities.

Vibhu Bhutani

Vice President of Products & IoT Strategy

Vibhu Bhutani is vice president of product and strategy at Softweb Solutions, an Avnet company. His leadership has been instrumental in building the company’s IoT practice and product portfolio. Under his guidance, Softweb has launched IoTConnect, a scalable, end-to-end platform for managing, securing, and scaling IoT operations. The platform now serves Fortune 500 clients across the manufacturing, healthcare, and energy sectors.

Vibhu knows how to spot market needs and build products that solve them. He approaches product development with a focus on solving high-impact problems for enterprise clients. Whether it’s smart factories, connected healthcare devices, or energy management systems, he ensures every product meets standards for scalability, security, and business value. He’s known for asking the right questions and pushing his team to think differently. When a product idea comes to his desk, he tests it against one simple question: “Will this help our clients succeed?” If the answer is not a clear yes, he asks the team to refine it further.

What sets Vibhu apart is his ability to bring people together. He works closely with engineers, sales teams, and clients to turn ideas into working solutions. He believes the best products come from listening to customers, to his team, and to market signals. His approach is straightforward: keep things simple, move quickly, and always deliver solutions clients can trust and use.